Founded in 2016, Mission Gold is non-profit publication about looking, elucidating the lives and art of the overlooked and disenfranchised street residents of San Francisco. The first three issues of the series — MONEY, MAGIC and MISFITS — present a holistic view of the street, its undiscovered gems and untold stories, in an era of rampant gentrification and income inequality that leaves many behind.

Critical to Mission Gold’s mission is its distribution model: the issues are distributed along with the Coalition on Homelessness’ Street Sheet, an entrepreneurial initiative empowering homeless men and women to earn money by selling the weekly periodical. Mission Gold’s vendors become de facto stockists, and retain 100% of the profits.

All profits from commercial sales of Mission Gold are donated The Coalition on Homelessness, helping to organize and create permanent solutions to homelessness, while working to protect the human rights of those forced to remain on the streets.

It is our hope that in the process, otherwise overlooked artists can share their work with the city’s vibrant community and contribute to a greater cultural conversation.


Nick Marzano is the photographer, writer, and founder of Mission Gold. Originally from Australia, Nick moved to the Mission neighborhood of San Francisco in 2013, and has archived his neighborhood’s happenings and collaborated with its characters ever since. As a Creative Director, Nick aims to challenge Silicon Valley’s assumptions about entrepreneurship, and posit ways to involve the city’s community across all income brackets in the boom to achieve a more symbiotic urban landscape.


Issue 002 - MAGIC: Mayan Talismans, Tropical Storms & Alien Archaeology is available for online purchase here through San Francisco Street Sheet vendors and in-store at Needles & Pens bookshop 1773 Valencia Street. 

Connect with Nick and the Mission Gold team: