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a magazine exploring the money, magic and misfits of San Francisco's shadow economy.

 
 

MISSION (IS) GOLD

San Francisco’s Mission neighborhood sits at the epicenter of a 21st-century tech gold rush. But in the shadows of Silicon Valley, a different class of entrepreneurs, artists, and free-thinkers struggles to survive and thrive on the streets. MISSION GOLD is an editorial collaboration and excavation into this world of alternative art and value.

The first three issues of the series — MONEY, MAGIC and MISFITS — present a holistic view of the street, its undiscovered gems and untold stories, in an era of rampant gentrification and income inequality that leaves many behind.

 
 
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ISSUE 001: MONEY
$12.00

HAIRCUTS, BEER CANS & ROCKSTAR BARTERING

Get your cart wheels greased, your rigger gloves on and your headlamps lit for a dumpster dive into the shadow economy of the Mission. According to Recology, San Francisco’s trash collector, over 1,400 tons of cans, bottles, cardboard, plastic, electronics, foods scraps and God knows what else are disgorged as garbage everyday. For those ready to roll up their sleeves, mining an income from this messy motherlode provides a means of survival. From recycling 101 to rockstar bartering, ISSUE 001: MONEY is a down and dirty showcase of street entrepreneurship hustles and how-to’s - a masterclass in the art of turning trash into treasure laid out in 52 gorgeously gritty pages. With bonus black market tips, sexy street retail spreads and a cast of 24 carat characters, it’s true gold.

ISSUE 002: MAGIC
$12.00

TROPICAL STORMS, MAYAN TALISMANS & ALIEN ARCHAEOLOGY

ISSUE 002: MAGIC moves on from a marketplace of cans, bottles and second-hand sex toys to showcase an incredible inventory of the imagination. Ever suspected the Bay Area was once populated by a race of 9-foot-tall insectoid beings? We’ve literally got the extraterrestrial evidence set in stone. Want to glimpse a supernatural volume of occult artwork that would make H.R. Geiger roll in his grave? There’s a gallery on pages 8-11. Wondering how the mathematics of tropical storms can be applied to predict Wall Street volatility? We’ve crunched the numbers. As Charles Baudelaire, flaneur, poet and pioneer of street wanderlust once said, “Get drunk! Stay drunk! On wine, virtue, poetry, whatever!” Behold this 64 page moonshine of fact, fiction and the fantastic.

ISSUE 003: MISFITS
$15.00

TRUE DETECTIVES, GAS STATIONS & SUPERBUGS

ISSUE 003: MISFITS is five years of street life puzzled together to create a psychogeography of the Mission neighborhood — an 88 page portrait exploring the relationships between people and the environment in which they live. The raw material is literally the word on the street — interviews, stories, anecdotes, and urban legends brewed into a moonshine of fact and fiction. The intention is visceral: to crash land the reader into the concrete jungle, seat them at the Shakespearean drama of the 16th Street Bart Plaza, to hear fire alarms ringing in an SRO hotel, and feel the rush of dumpster gold fever. True to its name, nothing fits quite right in this perfect bound, full-color motherlode. But that's life. Who isn't a stranger in their own skin?

GONE - BUT NOT COMPLETELY!

Due to its very limited print run, the retail sale of ISSUE 003: MISFITS is exclusive to street vendors, who are distributing them alongside the Street Sheet.

A small number of copies are still available for those who are kind enough to support the Coalition On Homelessness San Francisco by making a donation. Interested? Click here to learn more.

 
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SUPPORT THE COALITION ON HOMELESSNESS

Help organize and create permanent solutions to homelessness while protecting the human rights of those forced to remain on the streets by clicking here.